The Custom Bait Shack new packaging has arrived — and it is bold, professional, and built to represent the quality African anglers already trust. At Custom Bait Shack, we have always focused on one thing: building soft plastic lures that catch fish in African waters. That focus has not changed. However, the way we deliver our products to you has changed completely.
We are proud to introduce a new chapter for the brand. Same hand-poured soft plastics. Same uncompromising quality. A completely new look that finally matches what is inside every pack.
Introducing the Custom Bait Shack New Packaging
Our hand-poured soft plastics have always been built to perform on the water. Now the packaging that holds them reflects that same standard. The new design is unmistakably Custom Bait Shack — orange, black, and built for anglers who take their fishing seriously.
Every detail has been thought through. Not just for the shelf, but for the tackle bag, the dam, and the long days on the water that define what it means to be an African angler. Furthermore, every design choice serves a practical purpose.
This is not just an updated look. It is a packaging system that works as hard as the lures inside it.
What Is New With Our Packaging
Our new packaging comes with four key upgrades. Each one solves a real problem that anglers face every day on and off the water.
- Strong and durable — Built to protect your baits from damage during storage and transport.
- Resealable zip lock — Keeps your soft plastics fresh for longer between sessions on the water.
- Hang hole design — Easy to display in-store and to organise in your tackle bag at home.
- Bold, clean, and professional — A look that represents the quality inside every pack.
Previously, soft plastic packaging often meant a bag that would not reseal properly or baits that got damaged in your tackle box. Therefore, we designed the new packaging to solve these frustrations from the ground up.
In addition, the hang hole design means retailers can display Custom Bait Shack products properly — making it easier for you to find your favourite baits in-store.
Same Passion. Same Baits. Always.
The packaging has changed. The lures have not. Every pack still contains the same hand-poured soft plastics that bass and saltwater anglers across Africa rely on. Tailored for the perfect catch — in African waters, from farm dams to the coastline.
CBS hand-pours every soft plastic for African conditions. As a result, their range works particularly well for all bass fishing techniques and conditions. That commitment to quality is exactly what the new packaging reflects.
Whether you are finesse fishing a pressured tournament dam or pitching into heavy cover on a farm dam, the baits in every Custom Bait Shack pack are designed to perform. Moreover, every product in the range is consistent and reliable — because consistency on the water starts with consistency in the pack.
If you are looking to sharpen your approach on the water, check out our 15 bass fishing tips that can help you get more from every session. Additionally, understanding how seasonal patterns affect bass behaviour can make a real difference — read our guide on the best seasons for bass fishing to plan your next trip.
Where to Get the New Custom Bait Shack Packaging
All Custom Bait Shack products are now available in the new packaging. Visit custombaitshack.com to browse the full range and place your order.
For more on competitive bass fishing in South Africa, the Bass Angling Association of South Africa (BASSASA) is a great resource for tournament schedules, rules, and news.
Same passion. Same quality. Better experience.