Our Story
The Problem
Good lures exist. The overseas market has been making them for decades - tournament-proven designs that catch fish. African anglers know them. A lot of us grew up fishing them.
The problem was never the lure. It was the price tag that came with importing it.
The Solution
Ian started hand-pouring soft plastics in his garage in 2018 using molds sourced from top overseas lure manufacturers. The same proven designs, poured locally, at a fraction of the import price.
The colours anglers already know and love from overseas. New combinations built for African water. And the ability to get exactly what you want, poured to order.
Word spread the way things spread at the dam - slowly, and then all at once. Other anglers started asking. Custom Bait Shack became a business not by plan but by demand.
The Community
Today Custom Bait Shack ships to anglers across Africa. Every colour in the range has been tested on local water. By real anglers fishing their home dams.
"The feedback from the community drives new colours and new shapes. We fish the same water you fish."
Where We Are Now
Custom Bait Shack now offers over 50 products - soft plastic swimbaits, stick baits, creature baits, worm baits, and custom colour orders. Every single lure is hand-poured right here in Africa.
We offer fully custom orders for clubs, tournaments, and individual anglers. Minimum order 20 lures per colour. Every batch tested before it ships.