Today is the day we have been working towards. The Custom Bait Shack launch is officially here — and we are beyond excited to introduce ourselves to African anglers everywhere. Something big has been building behind the scenes, and it is finally time to share it with you.
We built this brand with one purpose: to give African anglers access to premium soft plastic baits that we designed specifically for African waters, African conditions, and African fish.
Why the Custom Bait Shack Launch Matters for African Anglers
For too long, African bass anglers have had to choose between imported baits that nobody designed for local conditions, or low-quality alternatives that simply do not perform. We knew there was a better way. Therefore, we built one.
We created Custom Bait Shack to close that gap. Every soft plastic lure we produce comes hand-poured right here in Africa. We develop and test every formula on African dams and waterways. These are not generic lures in a new box. These are baits we built from the ground up for the water you fish.
Furthermore, we produce every lure with consistency in mind. You should be able to reach into your tackle box session after session and find a bait that performs exactly as expected. That is the standard we hold ourselves to.
What Custom Bait Shack Offers
When you shop with Custom Bait Shack, here is what you can expect:
- Premium soft baits — We hand-pour every bait using high-quality materials for durability and lifelike action in the water.
- Designed to catch bass — We develop every profile and formulation with African bass fishing in mind.
- Quality you can trust — Consistent products you can rely on every time you hit the water.
- African owned — We built this brand for African anglers. We understand the water, the conditions, and what it takes to catch fish here.
CBS hand-pours their soft plastics for African conditions. As a result, their range works particularly well for all bass fishing techniques and conditions. Whether you prefer finesse techniques or power fishing heavy cover, Custom Bait Shack has a bait for you.
Tailored for the Perfect Catch
Whether you are fishing a tournament dam, a farm dam, or a local lake, our baits perform. Moreover, we are only just getting started — with more products, more colours, and more content coming your way very soon.
We will share guides, tips, and fishing content regularly to help you get more from every session. First, check out our guide to the best seasons for bass fishing — knowing when to fish matters as much as what you fish with. Additionally, if you are newer to bass fishing, our complete beginner’s guide to bass fishing in South Africa is a great starting point.
For more on the South African bass fishing scene, BASSASA is the go-to resource for tournament news and information.
Join the Custom Bait Shack Community
Finally, head over to custombaitshack.com to browse the full range and place your first order. Follow us on Facebook and Instagram for regular updates, fishing content, and behind-the-scenes looks at how we pour our baits.
Welcome to Custom Bait Shack. Premium soft baits. Proven results. Tailored for the perfect catch.